© 2019 EmilyKDalton.com

PORTFOLIO:

UX Generalist:

  • UX Copywriting

  • UX Research

  • UX Design

  • UX Writing

  • Content Writing

  • Interaction Design

  • User Research

Services such as:

  • Content Style Guide

  • Design Principles

  • Prototype

  • Website Copywriting

  • On Page SEO

  • Off Page SEO

  • Content Strategy

  • Blogs/ Articles

  • Social Media Content

  • Manuscripts

  • Video Scripts

  • Case Studies 

  • White Papers

 

Design:

  • Content: Logos, Images, Animations, Videos, Etc. 

  • Editorial and Report Designs

  • Promotional Material for Clients 

  • Landing Pages

  • Reviews 

  • Digital and Print Media

  • Professional Presentations

Images for Academia:

  • Report Covers

  • Presentation Images

  • Infographics

  • Logos

PROFESSIONAL PRESENTATIONS:

CASE STUDY:

2019 AJPH THINK TANK REBRAND

Overview:

Client: AJPH Think Tank -American Journal of Public Health

Peer Review Monthly Publication of Public Health

Goal: Create a New Brand Voice To Expand Current Audience + Enhance Brand Value

 

How I Helped:

  • Created Design Elements including 2019 Logo, Font, Color Palette.

  • Generated Official Digital and Print Media for 2019.

  • Brand Auditing to Ensure Cohesiveness.

  • Selected Brand Syntax/Semantics .

  • Forecasted and Structured Marketing Plan.

  • Conducted Interdisciplinary Audience Research to Craft More Appealing Brand Narrative

  • Utilized Post Contemporary and Guerilla Marketing Tactics.

  • Operated as Social Media Manager. 

 

Outcomes:

  • Followers:                +93.2%

  • Impressions:           +1003%

  •  Likes:                      +6,200%

  •  Replies:                  +1,100%

  • Engagements:        +435%

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